J.P.MORGAN
BUILDING A NEW LEGACY
Melissa
Sandra
J.P.MORGAN
BUILDING A NEW LEGACY
J.P.Morgan launched a new initiative to help women take control of their financial future and to drive financial literacy for women of color.

Together, we developed the “Building a New Legacy” campaign to build confidence in J.P.Morgan and to demonstrate their ability to provide thoughtful financial planning and guidance. We centered female entrepreneurs of color and cast from real J.P.Morgan clients to share their personal stories of success.
Concept Development
Production
Post Production
DIGITAL / SOCIAL STRATEGY